학술지 논문

• (2025)  Unveiling product imagination and decision comfort through personalized virtual try-on: The moderating role of spatial processing perception.  JOURNAL OF RESEARCH IN INTERACTIVE MARKETING.  19,  3
• (2025)  Wonder works wonders: The interactive effects of awe and message appeals on donation intentions toward heritage sites through self sizes.  JOURNAL OF TRAVEL RESEARCH. 
• (2025)  The baby animal effect in wildlife conservation advertising.  JOURNAL OF ADVERTISING RESEARCH. 
• (2025)  Deciphering the digital evolution: strategic insights into the Korean fashion industry through advanced analytical perspectives.  FASHION AND TEXTILES.  12,  6
• (2025)  인플루언서 콜라보레이션 제품의 특성이 브랜드 애착, 제품 태도, 구매의도에 미치는 영향: 인플루언서 상호작용성과 공동구매 경험의 조절효과.  패션 비즈니스.  29,  1
• (2024)  자아 개념 특성이 과시적 소비와 위조 명품 패션 상품의 구매의도에 미치는 영향 -사회적 비교 성향의 조절효과를 중심으로.  복식.  74,  6
• (2024)  Factors influence TikTok users’ impulse buying behavior: The mediating roles of parasocial relationships and loyalty.  소비문화연구.  27,  2
• (2024)  인공지능 챗봇 관계유형과 패션상품 추천유형이 챗봇 지속 사용의도에 미치는 영향 - 지각된 유용성과 즐거움, 사용자 저항감을 중심으로.  한국디자인포럼.  29,  2
• (2023)  How Resource Scarcity by Covid-19 Influences Social Isolation and Hoarding Behavior Through Negative Mental States: The Moderating Role of Temporal Orientation.  소비문화연구.  26,  4
• (2023)  How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch.  JOURNAL OF FASHION MARKETING AND MANAGEMENT.  27,  5
• (2023)  Do Augmented and Virtual Reality Technologies Increase Consumers' Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals.  CLOTHING AND TEXTILES RESEARCH JOURNAL.  41,  2
• (2023)  Awe and guilt: Desirability and feasibility appeals in social media green campaigns.  JOURNAL OF CONSUMER BEHAVIOUR.  22,  2
• (2023)  Influencing factors toward e-shoppers' adoption of green last-mile delivery.  INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.  51,  2
• (2022)  Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation.  JOURNAL OF RESEARCH IN INTERACTIVE MARKETING.  16,  4
• (2022)  Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving.  INTERNATIONAL JOURNAL OF ADVERTISING.  41,  5
• (2022)  Emojis and assertive environmental messages in social media campaigns.  INTERNET RESEARCH.  32,  3
• (2022)  Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus.  JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.  50,  -
• (2022)  Regulatory framing in online hotel reviews: The moderating roles of temporal distance and temporal orientation.  JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.  50,  -
• (2021)  Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions.  JOURNAL OF CONSUMER BEHAVIOUR.  20,  5
• (2020)  The effect of 360-degree rotatable product images on purchase intention.  JOURNAL OF RETAILING AND CONSUMER SERVICES.  55,